Master's in Neuromarketing, Brand Development, and Management
título propio de
españa
Segunda Titulación
título oficial de EEUU
You will obtain a Spanish degree and a second official degree from France.
Online Mode
- Master in Business Administration (MBA)
Título Oficial de Business School of the University of Bordeaux
y una certificación reconocida internacionalmente
Modalidad Online
- Doctorado in Business Administration (DBA)
Título Propio de MBTU Business School Madrid
REASONS TO STUDY
- International stays, with options: Spain, France, or the United States
Master in Neuromarketing, Brand Development and Management
The Master’s program in Neuromarketing, Brand Development, and Management is designed to train professionals with the ability to integrate advanced knowledge of neuroscience and marketing, aimed at the strategic development and management of brands in a competitive global environment. This program provides students with the necessary tools to apply neuromarketing techniques in business decision-making, optimize consumer experience, and enhance brand positioning in the market.
Graduate Profile
Graduates will be equipped to:
- Apply neuromarketing techniques in the research and analysis of consumer behavior.
- Develop and manage brands using neuroscientific tools that enhance brand perception and positioning.
- Implement marketing strategies based on the analysis of consumers’ neural behavior.
- Lead research and development projects in neuromarketing that contribute to the advancement of knowledge in this field.
Career Opportunities
Graduates will be able to work in roles such as:
- Marketing departments in various companies
- Specialized branding consultancies
- Advertising and communication agencies, developing campaigns based on neuroscientific insights
- Research institutions focused on studying consumer behavior
- Entrepreneurship in projects related to brand management and neuromarketing
Mode and Benefits of Being a Student at MBTU Business School Madrid
The mode of study for the Master’s in Digital Business Management is online. The Business School is equipped with the latest technology in education and interactive classes. The benefits of being a student at MBTU Business School Madrid include:
Accessibility
- We remove geographical and temporal barriers through e-learning, which provides access to a wide range of academic offerings 24/7.
- All you need is a device with an internet connection, which benefits individuals with mobility issues or those living far from major urban centers.
Flexibility
- The online learning mode allows you to balance your studies with other daily responsibilities, such as work, family, and leisure time. You can access your study materials from any device and location.
Self-Management of Time
- Studying online gives you the ability to optimize your time and organize your schedule according to your needs.
- The virtual platforms are available 24/7, allowing you to decide how much time to dedicate to your studies.
Ubiquity
- Without a physical campus, you can choose your preferred place of study, whether at home, in the library, or even while traveling.
Teaching Quality
- At MBTU BUSINESS SCHOOL, we uphold the quality standards of in-person education. We have a Faculty Quality Evaluation Program that ensures continuous training and improvement of our instructors, as well as academic excellence at our institution.
Enrichment and Collaboration
- Through the digital classroom, you can connect with students from around the world. Virtual chats and forums allow you to interact with your peers and professors, exchanging opinions, advice, and study recommendations.
With these advantages, at MBTU BUSINESS SCHOOL we provide accessible, flexible, high-quality, and enriching education that adapts to the needs of our students anywhere in the world.
Curriculum
Review the programs you will study during your master's in Spain and your second degree from the United States.
*Number of credits: 60 ECTS (European Credit Transfer System) Mode of study: Online, with synchronous and asynchronous activities
Admissions Process
- Fill out the Admission Form.
- Interview with Academic Advisor.
- Enrollment Documentation.
Financing and Payment Methods
- Credit and Debit Card Payments
- Bank Transfers and Deposits
- Available Scholarships
- Direct Financing
